sprint camp
The Design Sprint unconference

Saturday 10th August, Melbourne

An event for the Design Sprint community in Australia

Sprint Camp is the first event specifically crafted for the Australian Design Sprint community.

Whether you're in a large enterprise or in a startup, you'll want to come along to Sprint Camp to get up to speed on the latest Design Sprint developments.

With a full day of interactive panel discussions, hands on workshops and case study presentations, you will gain new insights and help to build the body of knowledge around Design Sprints.

Come along and add your thoughts to those of leading contributors from Design Thinking and Innovation backgrounds and help drive the evolution and growth of the Design Sprint process and its use.

Design Sprint practitioners, as well as product managers, CX/UX designers, marketers, agile developers and newcomers to Design Sprints, will have an exceptional opportunity to come together to share experiences, exchange ideas and learn new ways of successfully delivering Design Sprints.

The Google Perspective

Design Sprints evolved from Google Ventures, and since those early days, Google as an organisation continues to use Design Sprints internally.

Moving on from the classic startup environment, Google uses Design Sprints to support their larger product development efforts, for products such as Android and Geo teams, and have evolved the approach to reflect these bigger, enterprise environments.

We're delighted that the Google team are going to be with us to share their perspectives on current and future Design Sprints developments.

Experiential Workshops

Real world Case Studies from people implementing Design Sprints in their companies. Discuss with them how things went as they implemented Design Sprints, what worked for them and what didn't. Real problems and, maybe, real solutions.

Shared insights and expertise

Lightning Talks and Workshops covering key topics from facilitation and problem framing to how to sell the concept of Design Sprints to your management. A great chance to see and hear practitioners discuss key tools and techniques being evolved around the world.

panels and open mic

An Ask Me Anything Expert Panel. The key themes to be discussed are up to you, the attendees, as you get to ask the questions! And you hear the response and debate of leading exponents of Design Sprints. Audience participation and interaction strongly encouraged!

Sprint jam

Not just learning about the existing Design Sprint models but using them! Form a team, pick one of the curated social challenges (or suggest a new one on the day) and start Sprinting! An accelerated and fast paced sprint through the salient points of Design Sprints

Sprint Camp Speakers

We've managed to gather an exceptional group of speakers for Sprint Camp. All have deep expertise in building or taking products to market and bring with them a pragmatic approach to organising and running Design Sprints

Felix Wang, Google
Felix is an Interaction Designer on the Design Relations team at Google, which supports design excellence for designers and developers building on Google’s platforms. He is passionate about design thinking and supporting the global UX community to effectively facilitate Design Sprints for product innovation.
He just learned about Lamingtons and can not wait to try one soon.

Tim Kotsiakos, MASS Studio
Throughout his career, Tim has designed and overseen many award-winning digital projects including those within the fintech, fashion, sport, corporate, government, retail and arts industries. Tim has worked both nationally and internationally on projects that range from websites, mobile experiences, in-flight entertainment systems, social campaigns, creative strategy and physical / digital installations.

In 2015, Tim left his role as Executive Creative Director at Reactive (now Accenture Interactive) to start MASS. Over the past 4 years, Tim has grown the MASS design team to include some of Melbourne’s best designers and design thinkers. Tim’s role at MASS is to inspire the design team to produce their best work. He brings over 23 years of design experience to each project, and helps remove obstacles so the team can produce the best possible work in the shortest amount of time.

Throughout his career, Tim has been an active participant within industry associations, including Australian Graphic Designers Association (AGDA) , the International Academy of Digital Arts & Sciences, Melbourne Advertising and Design Club (MADC) and AIMIA.

Myka Hecht-Wendt
Myka is a senior Product and UX designer making digital things in the space of service and delivery. Born in Johannesburg, Myka's work has spanned across Europe, South East Asia and now Melbourne.

Her interests lie in the psychology of design and learning, she believes the greatest instrument for crafting anything is trial and error.

Her clients have included P&G, Movember and Monash. She has facilitated multiple Design Sprints that have lead to products including an IoT app for recreational vehicles, an app for at-risk expectant mothers, the Australian Vote Yes campaign, a physiotherapy app, and an online mindfulness guide for teenagers.

Dolly Parton is her icon.

Sarah Hyne, MYOB
Sarah’s design career started out in Queensland, fighting against splash pages, websites built in Flash and proposals for intranet redesigns. Later on, a masters in Anthropology led to a specialisation in ethnographic and qualitative-research-led practices. She now focuses on the ‘fuzzy front end’ of design problems, honing in on people’s needs and asking clients, “are you sure you need an app for that?”

As a consultant, she’s worked on human-centred projects with Sunsuper, the University of Queensland’s Cancer Prevention Research Centre, Suncorp, the Victorian Government, Service NSW and Kids’ Own Publishing. She’s now an in-house design researcher at MYOB, where her work informs designs that help small businesses succeed.

She’s a tragic for behavioural science, Airtable, her overweight British Shorthair, Phoebe Waller-Bridge, making lists and Radiohead. She regularly teaches user-research 101 to staff at MYOB so she’s pretty sure Sprint Camp will go OK.

Nicole Short
Nicole is a passionate innovator and experienced Design Sprint Facilitator. She loves helping companies deliver product innovation fast using Design Thinking and Agile techniques. Skilled in Innovation Leadership, Innovation Frameworks, Process Development, Management and Coaching, Nicole has over 15 years industry experience in Marketing, Brand Management, Product Development & Leadership.

As the former Head of Innovation at Social Enterprise; Thankyou, Nicole introduced Design Sprints to the business as a way of accelerating product development and decision making. The success of the in-house sprints resulted in millions of dollars of new product sales, improved team alignment and increased company wide buy-in.

Loletta Cheng, Qantas
Loletta is an Experience/Service Designer and a registered psychologist, currently working at Qantas in Sydney. She has a master’s in organisational psychology, is passionate about uncovering the reasons why people behave the way they do and enjoys the enlightenment moments in the research process. She has 5 years of experience in user research and UX design, has worked as a mentor at Academy Xi Sydney and has delivered UX training, coaching and mentoring programs for clients from a range of industries, including banking, entertainment and NFPs.

Alvin Hermanto, RELAB
Two words best describe Alvin Hermanto: inquisitive and empathic.
These qualities put him right where he is meant to be, as founder and principal of Relab, an award-winning digital design agency that’s fixated on delivering the best user experience and making something complex feel simple. Coupled with data-led research and a strong desire to provide excellent customer service, Relab has managed to hold its own in the industry servicing Australian leading brands like Reece, Actrol, Politix, Monash University, RMIT and Nova Entertainment.

Alvin’s focus is not just on understanding how users think, their motivation and pain points, but it extends to the people around him as he genuinely believes in helping people and being kind. He also brings to the table more than a decade of experience as a digital design expert and is an avid practitioner of the Design Sprint methodologies, regularly sharing his thoughts and experience at speaking events and through video blogs, podcasts and articles.

In his spare time, he loves nothing more than to spend it with his family and learning how to fly a plane to attain a private pilot license (PPL).


Andrew May
A career long advocate of customer centred design, Andrew's background covers a diverse range of experiences including software developer & business analyst, through product management, marketing, strategy & consulting. Having also helped to found and lead digital startups and worked with organisations in Europe, US and Asia/Pacific and with a deep insight into the dynamic tension that exists between business needs and development methods, Andrew is ideally placed to understand the importance of design thinking and design sprints and the real benefits they can bring to both large and small companies.

Sprint Camp is a result of his desire to help build a community of practice around design sprints and to create an environment where practitioners can share their insights and experiences to the benefit of the whole community.

Elena Sanchez
UX Design Lead at MYOB
Elena Sanchez is a UX design lead at MYOB, Google Expert in UX/Product Strategy and Certified Design Sprint Master based in Melbourne (Australia).
She is passionate about design leadership, building more human-centred organisations and fostering collaboration across different disciplines. She has more than 9 years of experience working in UX across Europe, the US and Australia. She received a master’s degree in human-computer interaction in 2010, has participated in HCI research projects, enjoys teaching UX courses, workshops, and often speaks at UX events and conferences.

Elena has brought her considerable skills to bear to help turn Sprint Camp from a concept into a reality.

Sprint Camp Schedule

8:15am to 9:15amRegistration & morning coffeeRegister, pick up event pack, grab a coffee and mingle! 
9:15am to 9:30amWelcome and outline for the dayObjectives and schedule for the day. 
9:30am to 10:15amDesign Sprints: The View from GoogleDesign Sprints started with Google and they continue to deploy the approach themselves, in their Android and Geo development teams. So it's great that the team at Google's Sprint Master Academy will present the latest perspective on the future of Design SprintsFelix Wang
10:15am to 11:00amUser research and TestingIt all starts here and ends here; with the userSarah Hyne
11:00am to 11:15amCoffee and NetworkingGrab a coffee and mingle 
11:15am to 12:45pm Breakout Stream 1: Lightning Talks and Multi Workshop Stream. 4 x mini workshops.Topics include: Facilitation / Prototyping / Selling to Management / Framing the Challenge / Integration with Development Loletta Cheng, Nicole Short, MykaHecht-Wendt, Alvin Hermanto, Basile Marinelis
11:15am to 12:45pmBreakout Stream 2: Sprint Jam.Accelerated Design Sprint Learning Experience. Join the group, form a team and blast through the key Design Sprint stages in an afternoon.Tim Kotsiakos, Andrew May
12:45pm Lunch and Networking  
1:30pm Breakout Stream 1: Lightning Talks & Workshops -ContinuedContinue Pre-Lunch StreamLoletta Cheng, Nicole Short, MykaHecht-Wendt, Alvin Hermanto, Basile Marinelis
1:30pm Breakout Stream 2: Sprint Jam - Continued Continue Pre-Lunch StreamTim Kotsiakos, Andrew May
4:00pm AMA: Design Sprint, Expert Panel debate and discussion. Raise any issue on Design Sprints for a perspective from a panel of leading Design Sprint Practitioners. 
5:00pmConference close and Review  
5:15pm**Post conference social eventMove to a nearby location to continue discussions and networking** 

Early bird tickets now available(SOLD OUT)
Standard tickets still available!
register below

Partnership opportunities: partner@sprintcamp.io

Sponsorship opportunities: sponsor@sprintcamp.io

Speaking / workshop opportunities: speaker@sprintcamp.io

Design Sprint Courses

Academy Xi: https://academyxi.com/events/design-sprints-workshop-part-one-melb-aug2019/

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